Roeland Dietvorst

Neuroscience

Faculty Catalogue

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Global Grand Challenges

At the interface of neuroscience and AI, many philosophical questions arise; will we be able to record your dreams with brain scanners or upload your consciousness in a machine? Roeland is an experienced and energetic keynote speaker. During Roeland’s talk you will learn how neuroscience and technology provide a new perspective on who we are and where we are heading. You will understand how you can use insights from brain science to improve the quality and precision of your decisions. You will better understand what it takes to change behavior.

Topics & Presentations

With techniques such as EEG and functional Magnetic Resonance Imaging we can peak insight a living human brain while it performs all sorts of tasks. It allows us to understand the neural mechanisms involved in representing the world inside our mind. During his talk Roeland will focus on how we value incoming information and how we use the information to guide our decisions. There exist many unconscious processes in the brain that operate outside of our awareness and control, but nonetheless have a pervasive influence on our decisions and behavior. It is important to note that these unconscious influences can be effective, but can also be counterproductive. During his talk he will explain how you can use techniques and insights adopted from neuroscience to improve our decision making. In addition, he is applying Artificial Intelligence and deep learning in particular, to read the mind from neuro data and build models that simulate human responses such as visual attention. At the interface of neuroscience and AI arise many philosophical questions; will we be able to record your dreams with brain scanners or upload your consciousness in a machine?

This exciting new field of neuroscience focuses on predicting how markets will develop or how behavior is affected by information, purely based on brain activity on the moment when the information is processed. The prediction can even outperform the feedback of the same group of people who participated in the scanning session. This field has direct implications for business and marketing.

Why is that apparently the same message can yield very different effects on how, or even whether we change our mind and behavior? This focus is about being persuasive in your communication. Little details that shouldn’t matter, turn out to be critical in the effects of a message designed to persuade people. During the talk he will discuss examples of how neuroimaging techniques provide information about how to design an effective health message, or how to promote sustainability.

Biography

Dr. Roeland Dietvorst has a background in biological and cognitive psychology and obtained a PhD in neuroscience. He is founder and responsible for research & development at Alpha.One, a neuroscience research and strategy firm. Roeland uses insights and techniques adopted from neuroscience to better understand how we reconstruct reality inside our minds and how this process influences our day-to-day decision-making.

In addition, he and the team at Alpha.One are applying Artificial Intelligence and deep learning in particular, to read the mind from neuroimaging data and build models that simulate human responses such as visual attention. Roeland works for the government and international brands such as Uber, IKEA, and TomTom to help them understand how people derive value from communication and value propositions. His central focus is on how the brain processes information and how this leads to value perception and behavior change.

Video’s